5 Simple Steps To Build A Real AND AUTHENTIC Personal Brand Online
From the moment you decide to build an online coaching business, you are building a personal brand. Inside this episode of the Coaches Corner Podcast, I am going to give you 5 of my top tips to help you build a personal brand online and if you know my style by now… these tips aren’t what you think.
Building a brand is about more than having a cool logo, fancy web design, or pro videos and photoshoots. As an online coach, you’ve got to create a brand that makes connections and gets your clients real life-changing results!
Here’s what you’re about to take away from this episode…
- Start building a personal brand that positions yourself as the go-to expert and attracts clients in your sleep!
- Connect with your ideal clients around the world with a brand that showcases who you are, your life story, and what the experience of working with you feels like emotionally which will help your audience know, like, and trust you in less time than you think!
- Create a brand that people want to be a part of and watch your audience turn into raving fans, advocates, and lifelong clients!
- Build a strong reputation online so your online coaching business can grow regardless of new marketing strategies or shifts in the market!
Enjoy The Podcast, Coach!
If this episode really resonates with you, let me know what you think inside the Online Coaching Community Facebook Group HERE!
EPISODE BREAKDOWN: 5 SIMPLE STEPS TO BUILD A REAL AND AUTHENTIC PERSONAL BRAND ONLINE
0:06 Why I want to give you these 5 simple steps in this episode
1:20 Building a personal brand means more than logos, colours, pro videos and photoshoots
2:00 Enter our monthly $500 giveaway HERE
2:51 Step #1: Your clients want to work with a human being
5:21 We buy things based on emotion
6:32 Step #2: Share your core values (what do you really believe in)
7:29 Think about Starbuck and Nike and how these massive brands stand out online
8:34 Step #3: Create a brand story and message that makes an impact
9:20 Share your authentic self inside every piece of content and everything you do
11:42 Step #4: Show off the main benefits of your brand
14:27 What are the emotions and experiences your clients will get out of working with you?
15:17 Step #5: Build a reputation
15:38 When marketing strategies change, your reputation online will still build connections with your perfect clients and continue to grow your online coaching business!
Grab your free access into the Online Coaching Business Crash Course (regularly $497) right HERE!
Enjoy the transcript for this episode HERE!
BRAND NEW FREE TRAINING!
How To Turn Your Knowledge, Experience, Life Story, And Passion Into An Online Coaching Business (That Actually Makes Money)
Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping you turn your gifts, knowledge, experience, and STORY into an online coaching business (that actually makes money) (as long as you’re not afraid of some work).
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)
Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix
And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!
PS — Other recommended podcasts to help move your online coaching business forward are FACEBOOK AD TIPS FOR COACHES (TOP QUESTIONS ANSWERED), HOW TO MAKE $10K A MONTH IN YOUR ONLINE COACHING BUSINESS, and SOCIAL MEDIA FOR ONLINE COACHES. Make sure you give them a listen if you’re looking for even more direction!