Create Your Perfect Client Avatar For Your Coaching Business with Lucas Rubix helping you build your online coaching business

Create Your Perfect Client Avatar For Your Coaching Business

Lucas Rubix 🤪
4 min readJan 27, 2020

Wondering how to get more clients in your online coaching business? A critical first step is to really understand your ideal client avatar.

This foundational step is often overlooked, and many coaches skip over it entirely because they want to start building systems, creating content, and of course, working with clients.

But let me be completely honest with you… if you don’t know who you are speaking to, neither will they.

Use this episode as your go-to reference for creating your ideal client avatar. I am going to show you how to research the target client you would most like to work with or best be able to serve in your coaching business.

We’re about to dive deep with actionable steps you can take to create the perfect client avatar. Follow ’em, and you will be able to create stronger content, more compelling copy, better sales pages, higher-value products, and more engaging social media posts! This ultimately leads to more clients because of it!

By the end of this episode, you’ll have everything you need to start building client-attracting systems to get them interested in working with you!

Take a peek at what you’re about to take away from this episode:

🔥 Craft a specific marketing message so you can connect with your ideal client on an emotional level, which means you can help them handle their fears, overcome their objections, and start building powerful relationships

🔥 Look past the demographics of your avatar so you can understand where they are coming from and create content that speaks directly to them, build an unbreakable connection, and earn trust online!

🔥 Drastically improve the quality of your landing pages, Facebook Ads, and content on social media, which means you will see more clicks on your posts, messages in your inbox, and clients in your programs! Enjoy The Podcast Coach!

Enjoy The Podcast Coach!

Listen on Spotify or iTunes

Episode Breakdown: Create Your Perfect Client Avatar For Your Coaching Business

0:07 What your ideal client avatar really means

1:47 Get the most out of this by researching your ideal client avatar often

2:46 A special offer for you…

3:27 Demographics aren’t going to get you far

5:15 You are talking to / writing to one person (not many)

5:43 Can you have more than one avatar?

6:34 What do they really want (more than anything)?

6:45 What are their biggest goals?

7:02 What are their values?

7:22 What are they afraid of?

7:35 What are they keeping so secret (that they don’t say out loud)?

8:25 What is your ideal client afraid to lose?

8:40 Know your ideal client avatar’s biggest pain points?

9:27 A few more questions to ask yourself…

11:02 What are their possible objections that would make them say no to your offer?

12:00 What is going to happen to them if they don’t work with you?

14:33 One final exercise to really help you understand your ideal client avatar


How To Turn Your Knowledge, Experience, Life Story, And Passion Into An Online Coaching Business (That Actually Makes Money)


Lucas Rubix is the intense-looking bearded dude (don’t worry…Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping you turn your gifts, knowledge, experience, and STORY into an online coaching business (that actually makes money) (as long as you’re not afraid of some work).

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers, and celebrities on the Coaches Corner podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)

Visit and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!

PS — Other recommended podcasts to help move your online coaching business forward are FACEBOOK AD TIPS FOR COACHES (TOP QUESTIONS ANSWERED), HOW TO MAKE $10K A MONTH IN YOUR ONLINE COACHING BUSINESS, and SOCIAL MEDIA FOR ONLINE COACHES. Make sure you give them a listen if you’re looking for even more direction!



Lucas Rubix 🤪

Helping You Turn Your Knowledge, Experience, And Story Into A (Profitable) Online Coaching Business!