How to authentically add scarcity and urgency to instantly help you sell more coaching programs without lying, cheating, or f
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How To Authentically Add Scarcity And Urgency To Instantly Help You Sell More Coaching Programs Without Lying, Cheating, Or Feeling Like A Scumbag

Lucas Rubix 🤪
6 min readSep 18, 2020


Are you ready for a total and complete truth bomb: Scarcity and Urgency work. They work very, very well. In fact, without adding any kind of scarcity and urgency into your offer… you don’t give your clients a reason to buy now. Sure, they may like your program and even be potentially interested in buying, but if they don’t have a reason to act now, most of them will want to ‘think about it.’

When I sit down with a client and ask them how they think they could add scarcity and urgency to their offer, they usually respond with the usual ‘I’ll offer a discount’ strategy. And what I typically say next completely catches them off guard…

Ready for this one: Do not offer discounts. Do not put your coaching programs and your time ‘on sale.’ It not only trains your people to never ever pay full price for your service, but it also tells the universe that you’re not worthy of getting paid what you’re truly worth. And trust me, if you’re reading this right now, you are.

In today’s episode of The Coaches Corner podcast, I’ll be diving into 6 better ideas to inject the little secret known as scarcity and urgency into your offer to help you start getting coaching clients that are a 100% ‘hell yes!’ rather than an ‘I’ll think about it.’

We’ll be covering…

  • The fact that you truly only have so much time available. If you offer 1:1 coaching then you always only have so many spots open… (think supply and demand)
  • Adding a limited-time ‘bonus’ or extra perk for clients who sign up right now. Don’t worry, I’ll give you a few ideas to try out
  • Adding a special one time VIP session or some 1:1 time…
  • Thinking about creating a limited time payment plan option
  • Closing your doors to your program for a month or two because of x, y, and z reasons (don’t freak out, I’ll explain)

Ready to inject some scarcity and urgency into your offer to start selling more coaching? Sweet! Enjoy the episode, and make sure you check out the extra resources I’ve got for you below!



Lucas Rubix 🤪

Helping You Turn Your Knowledge, Experience, And Story Into A (Profitable) Online Coaching Business!