How To Authentically Add Scarcity And Urgency To Instantly Help You Sell More Coaching Programs Without Lying, Cheating, Or Feeling Like A Scumbag
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Are you ready for a total and complete truth bomb: Scarcity and Urgency work. They work very, very well. In fact, without adding any kind of scarcity and urgency into your offer⦠you donāt give your clients a reason to buy now. Sure, they may like your program and even be potentially interested in buying, but if they donāt have a reason to act now, most of them will want to āthink about it.ā
When I sit down with a client and ask them how they think they could add scarcity and urgency to their offer, they usually respond with the usual āIāll offer a discountā strategy. And what I typically say next completely catches them off guardā¦
Ready for this one: Do not offer discounts. Do not put your coaching programs and your time āon sale.ā It not only trains your people to never ever pay full price for your service, but it also tells the universe that youāre not worthy of getting paid what youāre truly worth. And trust me, if youāre reading this right now, you are.
In todayās episode of The Coaches Corner podcast, Iāll be diving into 6 better ideas to inject the little secret known as scarcity and urgency into your offer to help you start getting coaching clients that are a 100% āhell yes!ā rather than an āIāll think about it.ā
Weāll be coveringā¦
- The fact that you truly only have so much time available. If you offer 1:1 coaching then you always only have so many spots open⦠(think supply and demand)
- Adding a limited-time ābonusā or extra perk for clients who sign up right now. Donāt worry, Iāll give you a few ideas to try out
- Adding a special one time VIP session or some 1:1 timeā¦
- Thinking about creating a limited time payment plan option
- Closing your doors to your program for a month or two because of x, y, and z reasons (donāt freak out, Iāll explain)
Ready to inject some scarcity and urgency into your offer to start selling more coaching? Sweet! Enjoy the episode, and make sure you check out the extra resources Iāve got for you below!