HOW TO PRICE YOUR COACHING PACKAGES SO THEY SELL!
Look. I get it. Iâve been through it all. The âHow Much Should I Chargeâ and âHow Do I create Packages That Sellâ are two popular questions that get asked by both clients and strangers daily (youâre always welcome to ask your biz building questions on INSTAGRAM). Well, today Iâll be spilling all the beans on how to not only price your coaching packages so they actually sell but a few ideas on how to deliver your coaching as well!
So before we get too deep into this whole pricing rabbit hole I do want to cover two quick things first:
1) Iâm going to challenge you to just take some imperfect action and decide on a price by the end of today. You can rest easy knowing that NOTHING is ever set in stone and you can change/test pricing whenever you want! I mean, thatâs the reason you got into coaching and started a business in the first place right? Youâre the boss, you run the show!
2) Weâre going to have to cover different ways of delivering your coaching sessions/programs as the price will be greatly affected by your delivery methods. But before we start choosing random prices and creating random packages letâs cover a few different ways you can deliver your coaching:
- By the Session â e.g., $100 / session (NOT RECOMMENDED AT ALL)
- By the Month â e.g., $450 / month (A MUCH BETTER OPTION)
- By The Package â e.g., 6 Month Package for $6000 (THE KEY IS CREATING A TIERED PRICING SYSTEM)
Then we can further deliver our coaching through one on one, small groups online, larger groups in person (etc).
So, for example, you may offer 20 clients an 8-week group coaching package that gets your clients their desired results (losing weight, changing habits, making twice the money, becoming a master cook, etc.) for $800 per student. Then you could offer a VIP one-on-one experience that takes your client through the same 8-week transformation but instead, offer an hour of one-on-one time a week and daily accountably for $2900. (Get more details on the detailed podcast episode HERE)
You could also add on a 2-week trial package and a 4-month small group all intensive coaching package. You then may want to offer up 6-month or 12-month coaching packages for long term results â the truth is, thereâs no limit as to what you can offer anyhow many different packages you can put up, but what all these packages have in common is one thing: They get clients the desired result (just delivered in slightly different ways).
Coaching Tip: Itâs important that you sell the RESULT. Once youâre clear on the result and the transformation your clients want, creating your packages becomes simple: Create a step-by-step system that gets your clients the results their after. For example, I break my coaching down into a 12 module program that takes clients from a passionate idea to a profitable business, each module structured to take them to the next step. After completing all 12 steps clients will have an online coaching business that generates leads and discovery calls daily. Learn more at www.LucasRubix.com
Once youâre clear on the transformation youâre offering and the packages youâd like to offer youâre ready to create your pricing. What do I mean by transformation? Check out this bonus video to help you map out the transformation your coaching program offers HERE!
RIGHT NOW GET 100% FREE ACCESS INTO MY ONLINE COACHING BUSINESS CRASH COURSE. Itâs a complete program to help you create a 6 figure (and beyond) Coaching Business step by step⊠literally. Check it out HERE
HOW TO PRICE YOUR COACHING PACKAGES SO THEY ACTUALLY SELL!
Here are 3 things to think about when creating your pricing:
- TIME: How much of your own time are you investing in the coaching programs. If youâre working one-on-one with someone and spending 1 hour a week plus 10 minutes daily shooting over emails, then make sure youâre getting paid for those 2 hours a week. If you price your coaching packages at $300 a month but are spending 10 hours a month with your clients then youâre not only undervaluing yourself but youâre trapping yourself into a low-paying job â and worst of all your clients' results will suffer. One way to get around the time for money trap and still offer amazing value at a great price is by creating a group coaching package where you take 10 or 20 (or more) clients through a transformation together!
COACHING TIP: Create a group coaching package as your mid-range package and a one-on-one program as your higher-end package.
2. SKILLS: Itâs a topic that canât be ignored. Do you have any social proof? Have you delivered consistent results for your clients? Do you have a large database of resources and worksheets that youâve created over years of coaching or are you looking to get your first handful of clients? As your skills increase so do the results you get for clients!
DO NOT fall into the trap of undervaluing yourself though. Iâd say 90% of coaches I work with (even seasoned coaches) are always under-valuing themselves. I can tell you with almost 100% certainty, even if youâre brand new with no experience, that youâre charging way too little. As long as youâre an honest coach whoâs committed to getting your clients results no matter what then donât be afraid to charge what youâre worth.
COACHING TIP: Spend 30 minutes or more every single day honing your coaching skills and learning more about your area of expertise. Itâll only be a matter of time until youâre the GO-TO expert coach that everyone wants to work with â and youâll be able to price your coaching packages accordingly!
3. COMPETITION: Truth is, I donât believe in competition. Too many coaches and entrepreneurs, in general, are always scoping out the competition and trying to either match or beat them on price. I honestly never really bother looking at my âcompetitionâ and absolutely DO NOT base my pricing on what âtheyâ charge. I simply charge in proportion to the results Iâm able to provide. I not only help coaches go from zero to $10K a month and beyond but I help them create a life full of freedom.
COACHING TIP: Donât worry about what the competition charges. Simply get clear on the results you deliver, break down how much of your time you need to invest with your clients, and create a few different packages to meet your clients' needs. Oh, and donât forget to join our free community of thousands of online coaches on the Online Coaching Community Facebook Group HERE.
And, again, donât stress out about getting is just right. Your pricing isnât written in stone. As you evolve, get results and gather testimonials youâll naturally be able to charge more as you get more efficient at delivering results.
Lastly, take action! Just decide on how you want to price your coaching packages and go with it. Be confident when presenting your pricing and know that you help change lives.
RIGHT NOW GET 100% FREE ACCESS INTO MY ONLINE COACHING BUSINESS CRASH COURSE. Itâs a complete program to help you create a 6 figure (and beyond) Coaching Business step by step⊠literally. Check it out HERE
Your Coaching Program Pricing Ninja,
Lucas.
AT THE END OF THE DAY IT ALL COMES DOWN TO DELIVERING RESULTS. IF YOU CAN DELIVER AMAZING RESULTS AND WOW CLIENTS THEN YOUâLL BE ABLE TO CHARGE WHATEVER THE HELL YA WANT. â LUCAS RUBIX
Thanks for reading!
For even more coaching business-building value, check out the official Coaching Channel on YouTube and the Top Rated Coaches Corner Podcast.
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The Official Coaching Business YouTube Channel!
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Tune Into The Coaches Corner Podcast!
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Once our 3 months of 1:1 and intimate group time is up, we upgrade you in to our high-level Alumni Community where you can stay plugged in, gain VIP access into our monthly mastermind events (valued at $1,000/month), and unlock our Million Dollar VAULT where youâll have more resources to start scaling your business, and yourself.
LEARN MORE ABOUT THE COACHES UNIVERSITY HERE!
Hi there and welcome!
I am Lucas Rubix, and I am the founder and creator of The Coaches University, a holistic high-level 1:1 coaching and mentorship program specifically for coaches looking to build a wildly profitable and fully aligned long-term online coaching business. You can also find me behind the mic as the host of the Coaches Corner podcast, a top 20 rated sales and marketing show dedicated to helping you turn your gifts, knowledge, experience, and STORY into an online coaching business (that actually makes money). My mission: to make sure more coaches create the freedom they crave by building the coaching business and lifestyle theyâve always dreamt of!
