How To Write A Coaching Bio That Sells For You
Welcome back to another episode of THE Coaches Corner Podcast Coach! This weekâs coaching podcast episode is all about helping you write your coaching bio that builds trust, authority AND sells your coaching for you! Weâll be avoiding some of the biggest mistakes many coaches make when they write their bios (âIâ marketing comes to mind) plus give you ten top tips to help you write your coaching bio in less than 30 minutes!
Before you listen to this weeks episode, Iâd love you to keep 5 things in mind when writing your coaching bio:
- The Goal of your coaching bio is to SELL YOU
- You want to tell your audience WHO YOU ARE
- You want to tell your audience WHAT YOU DO
- You want to tell them HOW YOU SOLVE THEIR PROBLEM
- You want to let them how WHERE THEY CAN REACH YOU
Use the 10 Tips / Steps below (print them out HERE if you like) and feel free to use my personal coaching bio example pasted below while you listen to this weeks episode (take some action and create your coaching bio over the next 30 minutes)
Hereâs to building the coaching business of your dreams!
Lucas Rubix
Episode Breakdown: How To Write A Coaching Bio That Sells Your Coaching For You
1:47: The goal if your bio is to have it sell for you!
2:41: Know your audience and what they really want (like really really really want)
3:47: The 4 Things You SHOULD NOT do!
6:12: The 4 Things your bio MUST DO
8:49: Tip#1: Know your ideal clients and what do they want
10:21: TIP #2: Tell them what they want to know. All theyâre thinking is âhow can they help me?â
10:50: TIP#3: What exactly do you do again? Position yourself as an expert within the first few lines of your bio! Check out the âHow to be an Expert Coachâ podcast episode to help ya out!
11:24: TIP#4: Connect with humour or a personal fact without being boring⊠Check out âHow to stand out as an online coachâ episode to help ya out!
13:03: TIP #5 List your accomplishments in the REAL world. Let others do the selling for you through testimonials/case studies.
15:21: TIP #6: Create curiosity⊠how can you entice them to not only keep reading but click and take an action?
16:40: TIP#7: Use the word YOU. It makes it feel like youâre talking right to your readers.
18:24: TIP#8: Make yourself easy to work with. Create a simple call to action and walk them through the steps of what they should do if they want to work with you (when applicable)
19:03: TIP #9: Tell them what to do next. This is critical!
21:24: TIP#10: Have multiple bios at the ready. For example, youâll have a different bio for a cold audience compared to a warm audience.
Top Ten Tips For Crafting Your Expert Coaching Bio
(Download and Print HERE)
- TIP#1: Know your ideal clients and what they really want! Check out the Client Avatar podcast episode to help ya out!
- TIP #2: Tell them what they want to know. All theyâre thinking is âhow can they help me?â
- TIP#3: What exactly do you do again? Position yourself as an expert within the first few lines of your bio! Check out the âHow to be an Expert Coachâ podcast episode to help ya out!
- TIP#4: Connect with humour or a personal fact without being boring⊠Check out âHow to stand out as an online coachâ episode to help ya out!
- TIP #5 List your accomplishments in the REAL world. Let others do the selling for you through testimonials/case studies.
- TIP#6: Create curiosity⊠how can you entice them to not only keep reading but click and take an action?
- TIP #7: Use the word YOU. It makes it feel like youâre talking right to your readers.
- TIP #8: Make yourself easy to work with. Create a simple call to action and walk them through the steps of what they should do if they want to work with you (when applicable)
- TIP #9: Tell them what to do next. This is critical!
- TIP #10: Have multiple bios at the ready. For example, youâll have a different bio for a cold audience compared to a warm audience.
My Personal Bio to a warmer audience:
Lucas Rubix is the intense-looking bearded dude (donât worry⊠heâs actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow their successful coaching businesses.
Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when heâs not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches like YOU create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9â5.
Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches Corner podcast while youâre at it and feel free to connect with him on Instagram @LucasRubix
And if youâre a passionate coach whoâs looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients youâve ever imagined) join us inside the Coaches University and see how Lucas can help you build the coaching business of your dreams!
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Hi there and welcome!
I am Lucas Rubix, and I am the founder and creator of the Coaches University, the only in-depth âstay until you profitâ coaching program designed specifically for coaches looking to build a profitable long-term online coaching business. You can also find me behind the mic as the host of the Coaches Corner podcast, a top 20 rated sales and marketing show dedicated to helping you turn your gifts, knowledge, experience, and STORY into an online coaching business (that actually makes money). My mission: to make sure more coaches create the freedom they crave by building the coaching business and lifestyle theyâve always dreamt of!
